One custom plugin replaced four off-the-shelf ones — and ran faster
A wholesale marketplace ran on four stitched-together plugins for vendor management, payouts, approvals, and analytics. Updates broke each other, pages loaded in 5+ seconds, and plugin licenses cost $400/month.
A single custom plugin: React vendor dashboard via WordPress REST API, Stripe Connect automated payouts, product moderation queue with bulk actions, real-time analytics per vendor.
Built on WooCommerce hooks and data structures for ecosystem compatibility. Custom REST endpoints via register_rest_route. ACF Pro for flexible product attributes. Stripe Connect in platform mode for automated commission splits.
Load time from 5.2s to 1.4s. Zero licensing costs. Vendor onboarding 60% faster. Product time-to-list from 48 hours to under 2 hours. 14 months in production, zero critical issues.
Let's discuss your project — I'll tell you what's realistic and how long it'll take.
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